Privacy Policy

1. Introduction

Waverly Ventures LLC, operating as Lectern ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered visibility platform and related services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Services.

2. Information We Collect

2.1 Information You Provide

• Account information (name, email address, password)
• Profile information (company name, website URL, industry)
• Payment information (processed securely through our payment providers)
• Content you create or upload (articles, press releases, brand guidelines)
• Communications with us (support requests, feedback)
• Information you provide through chat interactions with our AI assistant

2.2 Information Collected Automatically

• Device information (browser type, operating system, device identifiers)
• Usage data (pages visited, features used, time spent on Services)
• IP address and approximate location
• Cookies and similar tracking technologies

2.3 Information from Third Parties

• SEO data from analytics providers (Moz, data for SEOs)
• Authentication data if you sign in through third-party services
• Public information about your website for analysis purposes

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Generate SEO audits, competitor analyses, and strategic recommendations
• Create and optimize content based on your instructions
• Track and analyze AI visibility (AEO) metrics for your brand
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent or unauthorized activities
• Personalize and improve your experience
• Develop new products, services, and features

4. AI and Machine Learning

Our Services use artificial intelligence and machine learning technologies to provide features such as:

• Content generation and optimization
• SEO analysis and recommendations
• AI visibility tracking across platforms like ChatGPT, Claude, and Perplexity
• Strategic planning and competitor analysis

We may use aggregated and anonymized data to improve our AI models. Your personal information and proprietary content are not shared with third parties for their own AI training purposes without your explicit consent.

5. Sharing of Information

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (payment processing, hosting, analytics)
• Media Placements: When you purchase media placements, necessary information is shared with publication partners to fulfill your order
• Legal Requirements: When required by law, regulation, or legal process
• Protection of Rights: To protect our rights, privacy, safety, or property, or that of our users or others
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us permission to share your information

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. We may also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information within 30 days, unless retention is required by law.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and receive a copy of your personal data
• Correct inaccurate or incomplete information
• Delete your personal information
• Object to or restrict certain processing
• Data portability
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@trylectern.com.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our Services. Types of cookies we use include:

• Essential Cookies: Required for the Services to function properly
• Analytics Cookies: Help us understand how users interact with our Services
• Functional Cookies: Remember your preferences and settings

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from your country. We take appropriate safeguards to ensure your personal information remains protected in accordance with this Privacy Policy.

12. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: